While working on my Squared Online video assignment I started wondering about videos’ importance in digital marketing campaigns. I know this is one of the most effective tools at hand in social media platforms as Facebook, because it can be more compelling than images or status updates. So before I show you my Squared Online Introduction Video, let’s have a look at the broader picture and understand why videos are such an important digital marketing tool.
Why Are Videos So Effective?
Are you a football fan? Well, imagine Cristiano Ronaldo talking about your brand in a video that goes instantly viral. Wouldn’t that be great? Well, someone at the Spain’s Tourism Office and Madrid Visitors & Convention Bureau thought of doing exactly that in order to promote the city of Madrid as a tourism destination using its most internationally known asset – Real Madrid’s football team. Here players explain why they like the city so much and make recommendations on where to go and what to do while visiting Madrid.
Videos are a powerful marketing tool. It is an effective way of promoting a brand, products, or services, by presenting engaging, useful, interesting and entertaining experiences to potential costumers.
Social Media: Enhancing Videos’ Reach and Influence
Today, with the appearance of on-line platforms, videos’ messages can be driven to massive audiences via on-line channels in seconds. No wonder Youtube is the major depository of videos on the web. It reached 4 billion video views and 1 hour video uploads per second in 2012! As a social media platform, it allows users to share videos with their network of friends, turning them into promoters of brands. They can interact with other people and drive a conversation, thus increase brand awareness and engagement by helping brands to spread their message in different ways across different platforms (Facebook, Twitter, Instagram, Blogs, etc.).
Videos have a great potential and should be an important part of any digital marketing campaign.
And so here it is: My Google Squared Introduction Video.