The Revolution Part 2: The Social Economy

The Social Economy: Be Part of the Revolution!

So we know that the use of new technologies has a great impact on how people behave, but what does it mean for businesses? As we discussed on my last post, during the Arab Spring, Syrians started disbelieving what their government said through traditional media. And today, in the same way, consumers are increasing their disbelieve for traditional advertisement (what companies say about their products). In that sense, we can say there is a migration of trust from companies to consumers, because consumers use the word-of-mouth as a new form of advertisement. And these can be unbiased recommendations that can be found anywhere on-line. Take for instance Yelp, launched back in 2004, that continues to be the go-to resource for millions of visitors looking for information about local businesses. Here they get information, compare businesses, and make a choice between restaurant A and restaurant B based on people reviews of these places.

So all comes down to one thing: Consumers want to be connected to other consumers and not companies. So what if you run a local business like a restaurant? Then, Yelp should be an essential cornerstone of your on-line presence. And here you should aim to help consumers connect to each other with a main subject in their mind – your brand.  It is not only about participating in the conversion, it is about managing conversations, managing a community of followers. As Amanda Palmer said: “It is literally about being able to maintain, lead, and host a constant conversation.”

What will this generate? At first brand awareness. And if your brand stands up to their proposal, bringing a truthful message and an experience that goes in hand or beyond to what you propose, you will stablish a unique connection with consumers that will generate ultimately, not only brand value, but also economic value (revenue).


About hnavarro87

Tourism Postgraduate | Squared | Music + Cinema Lover | Film Photography Enthusiast
This entry was posted in Squared On-line. Bookmark the permalink.

3 Responses to The Revolution Part 2: The Social Economy

  1. Julian Tozer says:

    Hi Harold, I like your blog. Good content and mixture of ways to communicate with you. Keep up the good work. Your fellow square – Julian

    • hnavarro87 says:

      Hi Julian,

      Thank you for the support! I’m really enjoying getting into bloggin. It is great that we are asked to get involved in using all of these tools. Learning a lot and meeting inspiring people along the way! 🙂

  2. Pingback: Changing screens | Marcus' s Space

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s