New York Dreams

Our children will always hear
Romantic tales of distant years
Our gilded age may come and go
Our crooked dreams will always glow

Via Flickr:

Camera: Minolta SRT-102
Lens: MC Rokkor-PF 1.7 55mm
Film: Fujifilm Pro 400H

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My Squared Digital Life

Here it is, part of Module I’s final assignment, my Digital Life explained with my Squared course experience.

I was inspired by the panda infographic, where instead of pandas I described it from the point of view of a Squared Online student.

First, you can find the main platforms that I think everyone in general uses: a laptop and a smartphone. We use them to be connected to the digital world. Especially smartphones, mobile devises that have given us the opportunity to bring the digital world with us anywhere we go, allowing us to have access to on time information and tools that can make our lives easier.

Finally, I decided to display some of the main platforms and tools that me and, hopefully, other square students use on a daily basis. (Yes, we are that committed! Right?)

digital life

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Everything is Broken

Essex St by All Kinds of New
Essex St, a photo by All Kinds of New on Flickr.

Broken nights, broken days
Broken leaves on broken trees
Broken treaties, broken vows
Broken hands on broken plows
Ain’t no use runnin’, honey
Ain’t no use jokin’
Nothing’s workin’
Everything is broken

Broken clock on a broken wall
Broken voices in a broken hall
Broken beginnings, broken ends
Streets are filled with broken friends
Take a deep breath, baby
Feel like you’re chokin’
Tell you the truth now
Everything is broken

Via Flickr:

Camera: Minolta SRT-102
Lens: MC Rokkor-PF 1.7 55mm
Film: Kodak GC 400

Listen: Tom Waits – Downtown Train

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Video: A Great Digital Marketing Tool

While working on my Squared Online video assignment I started wondering about videos’ importance in digital marketing campaigns. I know this is one of the most effective tools at hand in social media platforms as Facebook, because it can be more compelling than images or status updates. So before I show you my Squared Online Introduction Video, let’s have a look at the broader picture and understand why videos are such an important digital marketing tool.

Why Are Videos So Effective?

Are you a football fan? Well, imagine Cristiano Ronaldo talking about your brand in a video that goes instantly viral. Wouldn’t that be great? Well, someone at the Spain’s Tourism Office and Madrid Visitors & Convention Bureau thought of doing exactly that in order to promote the city of Madrid as a tourism destination using its most internationally known asset – Real Madrid’s football team. Here players explain why they like the city so much and make recommendations on where to go and what to do while visiting Madrid.

Videos are a powerful marketing tool. It is an effective way of promoting a brand, products, or services, by presenting engaging, useful, interesting and entertaining experiences to potential costumers.

Social Media: Enhancing Videos’ Reach and Influence

Today, with the appearance of on-line platforms, videos’ messages can  be driven to massive audiences via on-line channels in seconds. No wonder Youtube is the major depository of videos on the web. It reached 4 billion video views and 1 hour video uploads per second in 2012! As a social media platform, it allows users to share videos with their network of friends, turning them into promoters of brands. They can interact with other people and drive a conversation, thus increase brand awareness and engagement by helping brands to spread their message in different ways across different platforms (Facebook, Twitter, Instagram, Blogs, etc.).

Videos have a great potential and should be an important part of any digital marketing campaign.

Not convinced yet?  Check this insightful infographic shared by my fellow Squared Kavya!

And so here it is: My Google Squared Introduction Video.

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Conversation by All Kinds of New
Conversation, a photo by All Kinds of New on Flickr.

It’s a restless hungry feeling that don’t mean no one no good
When everything I’m saying you can say it just as good
You’re right from your side and I’m right from mine
We’re both just one too many mornings and a thousand miles behind

Via Flickr:
Taken in Central Park, NY.

Camera: Minolta SRT-102
Lens: MC Rokkor-PF 1.7 55mm
Film: Fujifilm Pro 400H

Listen: The National – I Should Live In Salt

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The Revolution Part 2: The Social Economy

The Social Economy: Be Part of the Revolution!

So we know that the use of new technologies has a great impact on how people behave, but what does it mean for businesses? As we discussed on my last post, during the Arab Spring, Syrians started disbelieving what their government said through traditional media. And today, in the same way, consumers are increasing their disbelieve for traditional advertisement (what companies say about their products). In that sense, we can say there is a migration of trust from companies to consumers, because consumers use the word-of-mouth as a new form of advertisement. And these can be unbiased recommendations that can be found anywhere on-line. Take for instance Yelp, launched back in 2004, that continues to be the go-to resource for millions of visitors looking for information about local businesses. Here they get information, compare businesses, and make a choice between restaurant A and restaurant B based on people reviews of these places.

So all comes down to one thing: Consumers want to be connected to other consumers and not companies. So what if you run a local business like a restaurant? Then, Yelp should be an essential cornerstone of your on-line presence. And here you should aim to help consumers connect to each other with a main subject in their mind – your brand.  It is not only about participating in the conversion, it is about managing conversations, managing a community of followers. As Amanda Palmer said: “It is literally about being able to maintain, lead, and host a constant conversation.”

What will this generate? At first brand awareness. And if your brand stands up to their proposal, bringing a truthful message and an experience that goes in hand or beyond to what you propose, you will stablish a unique connection with consumers that will generate ultimately, not only brand value, but also economic value (revenue).

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The Revolution Part I: The Social Web

Gil Scott-Heron – The Revolution Will Not Be Televised

The Social Web and The Revolution

The social web is the place where we can share information, connect and interact with people. But, hey, don’t we do that already in real life? Well, yes, we do. And we been doing it for ages… Just think about the time when Romans sent messages across the realm using Imperial messengers that rode horses between posts. Each post had a  fresh horse waiting ready to continue the ride. And that was the way they communicate.

So why is the Social Web such a big deal? It is mainly because, since the Romans, things have evolved to such an state where you and me have the power to express ideas and spread messages that can be heard not only by 10, 20 or 30 people, but by millions of them, and in a rapid manner. Think aboutthe Arab spring, where people used the social media to organize a revolution and spread their message worldwide.  The Syrian regime attempted to control traditional media and frame its message through press conferences, rebels used YouTube and social media to provide real-time footage of the conflict, portraying the regime in a negative light.

Ain’t that cool? People are using the digital world to drive powerful messages that can change a society and bring down political regimes (See video starting at 1:01:17)

Continue with: “The Revolution Part II: The Social Economy” 

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